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Pacific Standard Time presents: Modern Architecture in L.A.

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I’m loving these promotional videos by Pacific Standard Time and the Getty Trust celebrating the people, art and architecture of Los Angeles. If you find yourself in the city this spring and summer, don’t miss Pacific Standard Time presents: Modern Architecture in L.A, an initiative by the Getty Trust that examines the city’s greatest post-World War II contribution: modern architecture. This initiative comprises of 11 exhibitions held at various museums in and around the Los Angeles area including the Los Angeles County Museum of Art (LACMA); the Hammer Museum; The Getty Museum; the Design and Architecture Museum, UC Santa Barbara among others.

Moby as architecture critic
To kick off this architecture extravaganza of Pacific Standard Time: Modern Architecture in L.A., musician, DJ, photographer and architecture blogger (this is news to me as I did not know Moby was an architecture blogger) Moby professes his love for LA architecture in this video about the Getty-led initiative. "L.A is ugly. L.A. is beautiful. I guess to sum it all up L.A. is mind-numbingly complicated" says Moby whose blog is "Moby Los Angeles Architecture Blog"

https://youtu.be/eDHiv3RA6fw
 

Ice Cube as urbanist

"A lot of people think L.A. is just eyesore after eyesore, full of mini-malls, palm trees and billboards. So what, they don’t know the L.A. I know," says Ice Cube in this video for the groundbreaking exhibition Pacific Standard Time: Art in L.A., 1945-1980, the precursor for this Modern Architecture in L.A. initiative.

https://youtu.be/FRWatw_ZEQI
What I love about these two videos is that here we have two celebrities showing the world their passion for modern architecture in Los Angeles and the city they call home. If we could only have a similar initiative that involves brutalist buildings, I think we could probably change people’s attitudes towards this much hated architecture style. For now, we have Moby and Ice Cube showing us the beauty of modernist design.


Thumbnail photo: Department of Water and Power Building at Night, 1965, Julius Shulman. Gelatin silver print. © J. Paul Getty Trust. Used with permission. Julius Shulman Photography Archive, Research Library at the Getty Research Institute.

For the Pacific Standard Time: Modern Architecture in LA, click here.

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About Author

Anulfo AKA The Evolving Critic is a preservationist and blogger with a strong interest in architectural history, urbanism, and the parallels between fashion and architecture. He holds degrees in Tourism Planning and Development from the University of New Hampshire and in the History of Art and Architecture from Boston University. Anulfo has written for the Boston Society of Architects and the National Trust for Historic Preservation. He oversaw BR&S's blog, Our Daily Red, from 2012-14.

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